People and/or businesses often approach me with the request for a new website, a media plan or „just some marketing activities“ in order to become more #visible
It isn’t as easy as that. Well, of course, we can „just do something“, but then it most probably won’t do much for your business. 🤷🏼♀️
The starting point for effective marcom measures lies way before that: You need to start from within. 🧐
Without knowing who you are, as a person or a business, without knowing what you stand for and where you want to go, you don’t even need to start investing into marketing activities. You need to invest into yourself and/or your business first. 💰
And this investment starts with an #investigation. 🔍
🔍What are your core values?
🔍What are your beliefs?
🔍How do others see you?
🔍How do you want to work or make business?
🔍What is it that differentiates you from your competition?
🔍Do you know your competition and do you see the right people/businesses as competitors?
🔍What kind of customers do you want to attract?
….etc. etc.
Once we have analyzed and found the true you, then we can start make you visible to the world through all sorts of suitable marcom measures. That’s when we can start breaking the rules and think beyond the obvious. 😉🤩
Yours truly, Julie. 🙋🏼♀️